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Huggie

Huggie – a friendly character designed for Boxhug, a storage company. Happy, and lovable character was meant to soften the image of the company. He loves storage. After researching a few different options for the main character, inspired by Madagascar movie, I chose Lemur. In the movie lemurs are shown as hard working, intelligent and extremely friendly characters.
Huggie was featured on number of promotional materials, and also in the video.